## Explanation

In this example, the goal is to increase the prices shown in column C by the percentages shown in column D. For example, given the original price of $70.00, and an increase of 10%, the result should be $77.00. The general formula for this calculation, where "x" is the new price, is:

```
x=old*(1+percentage)
x=70*(1+10%)
x=70*1.10
x=77.00
```

Converting this to an Excel formula with cell references, the formula in E5 becomes:

```
=C5*(1+D5)
=70*(1+0.1)
=70*1.10
=77.00
```

As the formula is copied down, the formula returns a new price for each item in the table, based on the percentages shown in column D.

### Negative percentages

Negative percentages will have the effect of *decreasing* the original price. For example, with -10% in cell D5 (-0.10), the formula evaluates like this:

```
=C5*(1+D5)
=70*(1+-0.1)
=70*0.9
=63.00
```

This example explains the general formula for *increasing* a number by a given percentage.

### Formatting percentages in Excel

In mathematics, a percentage is a number expressed as a fraction of 100. For example, 95% is read as "Ninety-five percent" and is equivalent to 95/100 or 0.95. Accordingly, the values in column D are decimal values, with the Percentage number format applied.