But this doesn't scale very well if you have a list of many things, because you'll have to add an additional range/criteria pair to for each thing you don't want to count. It would be a lot easier to build a list and pass in a reference to this list as part of the criteria. That's exactly what the formula on this page does.
How this formula works
This formula uses the named range "things" (E5:E7) to hold values we don't want to count.
We start by counting all values in the range being counted with COUNTA:
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