Hyperlink to first match

Working from the inside out, we use a standard INDEX and MATCH function to locate the first match of lookup values in column B:

INDEX(data,MATCH(B5,data,0))

The MATCH function gets the position of the value in B5 inside the named range data, which for the lookup value "blue" is 3. This result goes into the INDEX function as row_num, with "data" as the array:

INDEX(data,3)

This appears to return the value "blue" but in fact the INDEX function returns the address E6. We extract this address using the the CELL function, which is concatenated to the "#" character:

=HYPERLINK("#"&CELL(E6,B5)

In this end, this is what goes into the HYPERLINK function:

=HYPERLINK("#$E$6","blue")

The HYPERLINK function then constructs a clickable link to cell E6 on the same sheet, with "blue" as the link text.